Our Global Mission brand will play an important role during the FIFA World Cup Russia, to be held June 14 through July 15, 2018, at an event called “Probadita de México” (Little Taste of Mexico) created to promote the Mexican culture and cuisine.
At “Probadita de México”, prominent Mexican chefs Jorge Vallejo of Quintonil, Francisco Ruano of Alcalde, and Sofía Cortina of Carlota, among others, will prepare traditional mexican dishes and our Global Gruma Mission brand will provide all the tortillas, tostadas, totopos, and corn flour used in the dishes they prepare.
The event will feature tastings of Mexican food, a fashion show, a Day of the Dead festival, mariachis, and concerts by mexican artists including Aída Cuevas, Edith Márquez, La Banda el Recodo, OV7, Matute, and Molotov, among others.
The purpose of this exercise is to make sure that all of us who are part of the Great Gruma amily, our customers, suppliers, and the public in general, can watch this content. So, we need your help distributing these materials through the digital platforms that you manage.
Hence, starting on June 14, we will be sending you four videos per day to be distributed and uploaded to your platforms, and ask that you please send daily feedback to help us improve these productions day by day. You will also find the videos at www.MissionSoccercupRussia.com.